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Joined 6 months ago
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Cake day: December 31st, 2025

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  • That’s what studios publicly lament about without going into detail. Between streaming, retail and merchandising alone, they’re making their money back.

    Marketing campaigns are not bankrupting movie profits.

    If a studio makes 180 box office on a 100 million dollar production and they say they’ve lost 80 mil through marketing, they are pulling your leg.

    “ah yeah, first quarter my team only made 23 points, oh well, thats the game.”

    No, there are three other quarters that the studio isn’t talking about because it reduces their future negotiating leverage.

    Of course studios want more money, but studios aren’t losing money on movies that get close but don’t tip the magic number of “double the budget”