• 21 Posts
  • 65 Comments
Joined 3 years ago
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Cake day: June 25th, 2023

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  • Person who has developed a service to put ads in games says companies should think about putting ads in games.

    "EA Advertising is a platform that’s directly integrated into Frostbite, the engine EA uses to make its biggest games, from Madden to Battlefield. The idea is to streamline what’s required to create custom ads for clients and then track how players “engage” with the ads. “Advertisers can now collaborate with EA in a privacy-safe way to improve targeting and gain deeper campaign insights,” the company wrote last month. “EA ensures ads are viewable, delivered to real audiences, and measured using industry-accredited standards in partnership with Integral Ad Science.”





  • The Race are reporting that Lambiase will work with Stella and taking on some of his responsibilities, which makes more sense to me as it would seem like a big jump from what he’s doing now to go straight into a Team Principle role. To me, this speak more to a mentorship where Stella is developing talent to eventually replace him, and I’m sure there are others internally at McLaren who would by vying for this role as well.



  • When I pressed him to consider the social consequences of his work, he acknowledged that he and his business partners had discussed contingency plans for laid-off workers. Those who are higher-skilled could be used to train the next generation of robots, he said. He did not say how he would deal with lower-skilled workers.

    As government subsidies flood the robotics sector, Chen and his peers are bracing for the usual pattern: price wars and cost cutting manoeuvres that leave companies barely able to turn a profit.

    I’m curious as to what’s at the end of this race to the bottom. If workers are steadily being excluded from the job market, and even those running the companies are being forced to narrow their profit margins, the implied goal is to make a lot of stuff that nobody has time or money to use. I guess there’s some competitive advantage of economic dominance on the world stage, but it feels like even that is on shaky ground for one reason or another.











  • Yes, fair comment. If they have to retire the car because it’s shaking itself and the drivers to the point of failure, questions will be asked. So some of this is getting on the front foot and manage expectations. But I am baffled how how naive AM could be regarding the strength of Honda coming back into the fold as an engine supplier. It’s more likely they were set to struggle than not given they’re essentially in a rebuilding phase having lost personnel to RB.

    As you say, the vibration issue is potentially masking any other problems, and Newey seems to think that the chassis is a step ahead of others, but we won’t really know until this is resolved. And the lack of running is doubly punishing in terms of gathering data and insight. I guess I’m just wary because this feels very similar to the McLaren & Honda situation where Honda carried all the blame, only to find that McLaren had other performance issues outside of the PU.