

I think the problem is that they grossly over estimated how many people actually wanted to buy a “legit” Commodore branded Commodore Ultimate when they came up with the idea to buy the Commodore brand.
Now they are trying to come up with ways to make it profitable but they don’t really seem to understand Product Market Fit.
I think it would be a better idea to do some high quality branded merch.









Yes, I think part of the trick is that the CEO is a great video producer and has a large fanbase for his yt channel who are very enthusiastic about his ideas even if they won’t actually buy such a phone.