please don’t do dynamic sales based on AI or some shit like that
The article describes a few big events and a bunch of other genre based events. Seems like a great idea to me.
Yeah, they’ve been doing this for a while now. Slowly doing more of these themed sales every year.
So this is nothing new and nothing to be worried about or something like that.

Oof. Valve taking the Target approach.
Except Valve isn’t artificially raising prices just to “cut” them in sales, like Target does.
You can complain that game prices are too high, but that’s a publisher problem not a storefront problem.
Except Valve isn’t artificially raising prices just to “cut” them in sales, like Target does.
Whose to say they aren’t?
Me. I can very easily go to another digital storefront and see that the same game has the same base price. Unless you’re suggesting that Valve is setting prices on the Microsoft store, and the Epic store, and Amazon, and GOG, and the Humble store.
Yeah and you can cross-shop Target and Walmart and find the same prices as well. That’s not the point. At some point, if the product is “on sale” 90% of the time, then there is no “sale” price, just a regular price, and an extortionate one that they expect no one to pay. It only exists to manipulate the consumer into thinking they’re getting a good deal. If it’s “on sale” >2x/mo, its never on sale…






